We're a two-person team: a writer and a technologist who both have backgrounds in marketing, business strategy, and data science. Ritika works on all client-facing initiatives (content production, content strategy, research, customer development). Justin is in charge of the technical side of the business, operations, finding ways to help the business grow sustainably and creatively. The two are working together to build out the company's new line of education products.
We're team of lifelong learners with hands-on experience in analytics, ad tech, ed tech, IT, and SaaS marketing.
We've personally struggled with obscure, business concepts that are unbelievably confusing. We've felt extreme moments of 'feeling lost,' and it's from those experiences, and seeking help, that we've realized we're not alone in understanding the challenges of the B2B ecosystem.
We approach every new client situation from the mindset of a perpetual beginner. We always find a way to dig deep and share stories in interesting ways, creating a sustainable, mutual learning process between companies and their customers.
Conversion optimization is the heart and soul of B2B marketing, but at the end of the day, success is driven by authenticity and relationship-building -- not tips and tricks. We help every single client build authentic relationships with customers. The more that we -- and out customers -- invest in delivering value, the higher sales value we drive.
Today's customers are entirely self-directed and research driven. We succeed at driving conversions and sales when we empower our audiences to make their best decisions. We don't write copy for the sake of writing copy. Rather, we uncover your audience's deepest motivations and help them imagine your company, product, and brand as core parts of their lives.