Content Creation & Copywriting

We create assets to help companies educate their audiences. We can fit into your brand's existing demand gen, growth, or education framework -- or we can help you define it.

Content Strategy

Our content audits can help you develop a high-converting, high impact content program that is custom tailored to your audience's needs. We help build a content program that yields impact at all stages of the conversion funnel in terms of customer education, engagement, sales, and revenue.

Education & Training

We create educational programming (i.e. curated speaker/teaching programs) for internal and external educational content. We create panels and bring training programs to your business event, webinar, or conference.

“I write in order to comprehend, not to express myself.”
— Anna Kamieńska —

Process

Research

We learn everything about your business, audience, and growth levers. Techniques include customer interviews, team interviews, keyword research, and competitive research. We get as close to your customers as possible.

Structure

Ritika works with your team to connect the dots to tell your best story. The process usually begins with an outline or roadmap, creating an efficient and impactful content development process.

Create

Ritika will work on your project herself and/or bring in her network of freelance writing and design partners. You'll always know who's working on what, as Ritika is fully transparent about making sure that you have the right talent and expertise on board to execute what you need.

Distribute

Ritika creates a distribution strategy for every piece of content (yes, even blog posts) based on your brand's unique growth levers, as well as Ritika's network of media partners. She'll work with you to ensure that each piece of content reaches the right audiences and right stage of the conversion funnel.

Every project is a blank slate and new opportunity to learn. We're excited to grow with you.