Storyhackers connects the dots between storytelling, content marketing, and business education. Markets include SaaS analytics & IT companies, VCs, ad tech, and ed tech.
We're a two-person team: a content marketer (Ritika) with a background in enterprise analytics, marketing, and partnerships and a data scientist (Justin) who is one of the most technically creative humans on the planet. Ritika works with every single Storyhackers client from project conception through completion (yes, seriously). Justin is mostly focused on the product side of the business but likes to be involved with client-facing projects that require extensive data storytelling.
Even though Ritika has personally created thousands of blog posts, hundreds of guides, hundreds of sales emails, and dozens of sales mails for more than 50 clients, she approaches every project with more questions than answers to help understand each company's unique strengths and value propositions. It's this approach that consistently yields higher conversion rates and helps brands develop stronger relationships with customers.
We create assets to help companies educate their audiences. We can fit into your brand's existing demand gen, growth, or education framework -- or we can help you define it.
Our content audits can help you develop a high-converting, high impact content program that is custom tailored to your audience's needs. We help build a content program that yields impact at all stages of the conversion funnel in terms of customer education, engagement, sales, and revenue.
We create educational programming (i.e. curated speaker/teaching programs) for internal and external educational content. We create panels and bring training programs to your business event, webinar, or conference.
We learn everything about your business, audience, and growth levers. Techniques include customer interviews, team interviews, keyword research, and competitive research. We get as close to your customers as possible.
Ritika works with your team to connect the dots to tell your best story. The process usually begins with an outline or roadmap, creating an efficient and impactful content development process.
Ritika will work on your project herself and/or bring in her network of freelance writing and design partners. You'll always know who's working on what, as Ritika is fully transparent about making sure that you have the right talent and expertise on board to execute what you need.
Ritika creates a distribution strategy for every piece of content (yes, even blog posts) based on your brand's unique growth levers, as well as Ritika's network of media partners. She'll work with you to ensure that each piece of content reaches the right audiences and right stage of the conversion funnel.