Marketing software company creates demand generation assets to meet fast-growing customer demand.
EveryoneSocial is tech startup that is growing fast — really fast. The company has built a social media tool for CPG, retail, high-tech software, and finance companies to navigate the very new world of ‘employee advocacy’ — a marketing practice that brings structure to employees’ ever-present passion for social media.
Because employee advocacy is a relatively new concept and marketing technique, EveryoneSocial invests significant time in the training, onboarding, and education of every single client — attention that, while important, is challenging for a fast-growing company to give.
EveryoneSocial approached Ritika from Storyhackers for help creating a series of in-depth whitepapers and blog posts to (1) educate its target market about employee advocacy and (2) provide guidance for customer onboarding. Ritika worked with EveryoneSocial to build the content direction for these pieces and ensure the integration of key sales and account management objectives. Ritika is helping EveryoneSocial build a content program that helps the company’s demand generation initiatives scale sustainably.
EveryoneSocial has integrated these educational assets into its demand generation programs, across key marketing distribution channels (email and trade shows) and client-service touchpoints. Through carefully tailored onboarding and educational content, Storyhackers helps EveryoneSocial grow its presence, influence, and impact.