LinkedIn

The world’s largest professional network seeks opportunities to educate audiences about recruiting trends and best practices.

Need

With hundreds of millions of members, LinkedIn is the world’s largest professional network.  That’s why the platform has become a staple for a customer base of corporate recruiters and staffing firms. Growing in popularity, LinkedIn looks for ways to better engage its audience and simplify onboarding experiences for its robust ‘Recruiter’ software. LinkedIn’s Talent Solutions team reached out to Ritika at Storyhackers to create assets including blog posts and new customer education guides.

Solution

Ritika works closely with LinkedIn’s marketing team to produce blog content that consistently engages LinkedIn’s core audience.

She also works closely with LinkedIn’s relationship managers and marketing leads to identify customer needs and create brand assets that simplify customer onboarding experiences in a clear and intuitive way. Using a research-driven approach, she spearheads the strategy and development of educational assets and collaborates with design partner 60 North to ensure that each resource is designed in a digestible and compelling way.

Outcome

Ritika’s blog posts on the LinkedIn Talent blog generate thousands of shares and exponentially more pageviews. Educational guides have helped LinkedIn’s relationship managers simplify the onboarding process for new customers.

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